SEO for photographers - The basics
Every photographer wants to get found on Google, it’s a simple principle, the higher you rank the more you are seen by your potential customers… which means more bookings and therefore more bookings.
We have a fair few photographers following our Facebook and website so we figured hey let’s put together a little guide for you.
These are all relative simple steps you can take today that will increase your rankings and visibility in the long run.
Step one: - Keyword research
First things first what are keywords?…
Keywords are terms that your customers use to find your products or in this case services, so let’s use the example that you are a wedding photographer…
What terms are your potential clients likely to use? wedding photographer, wedding photographers, wedding photography packages, maybe they will be searching with a budget in mind.. affordable wedding photographers (personally I don’t like this one as everyone has a different idea of affordable and you may have potential clients find you whose budget doesn’t align with your pricing).
Now we can think of location variants perhaps use your location as part of the keyword….
Step 2: - Making use of keywords
So now you have done a spot of research and figured out your list of keywords what do you do with them? what good are mere words?
Our website is on the Squarespace platform so I will use examples of how to use keywords on this platform but will also include instructions on how to use them on other popular platforms such as Wix or Wordpress.
Body text, this is the main body of text on your website, describing what you do, where you are, the services you offer etc This is an ideal place to use keywords but make sure you use them in a organic and natural way
As you can see an excerpt from our body text over at J&A Creative we are targeting small businesses and entrepreneurs, website design, brand presence .
Keywords part 2
The copy or body text of your website isn’t the only place you can use keywords, images are another place you can make use of them is within images, each image requires a filename or title and also a description or alt text
Step 3: - Making use of page descriptions/ meta descriptions
We are still on that keyword jam, this time in a slightly different way, each page or section of your website usually has the option to have its own meta description ( this is the page description search engines like Google reads to figure what your page is about) Some don’t consider this a ranking factor and perhaps they are right but without filling in these fields Google likes to make its own descriptions so I think it’s always best practice to have this covered, plus why let a machine decide when you have control right? screw you skynet…
Step 4: - Location info or map
Another handy little tip is making sure your location information is in the footer of your website, we use this as standard practice as it displays on every page of our website and within our contact and where page we use an embedded Google map.
Step 5: - Sign up to Google Webmaster Tools / Search Console
This one is pretty easy, Search Google for the above ^^^^ and sign in / sign up
Next up head down to sitemap, a sitemap is basically a little roadmap of the structure of your website that Google reads, here you can enter your websites URL with its sitemap extension ..
Step 6: - Sign up for Google My Business
This one is fairly simple, Search for Google My Business… and sign up, fill in all the relevant details for your business, name address, website .. phone number, add photos to the relevant categories.. fill in as much as you can!
Thats it for the basics
This is by no means a comprehensive or exhaustive list of SEO practices or tips but a few easy steps you can follow to help your photography business start ranking on search engines, so no matter if your website is on Squarespace like ours or on Wix or even Wordpress you now have the tools to make a start.
We do offer a full local search engine optimisation service for all small and local businesses over at J&A Creative if this goes straight over your head or perhaps it sounds like a lot of work, well we can help you out